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With strong roots in hip-hop and youth culture, Ecko Unlimited has become the leading force in a generation without boundaries. The iconic rhino logo continues to charge across the clothing line in innovative, exciting ways since 1972. From music videos and television programs to catwalks, action sports, and video games. Ecko clothing’s “World Famous Rhino Brand” has expanded to include t-shirts , polos , jeans , shorts , watches , and more.